The position
Technology shapes attention, behaviour, access and the choices people can make. We make those effects visible before they're embedded in a system.
Field One helps organisations design technology, data practices, services and AI around real human conditions: attention, trust, access, agency, work, care, safety and accountability.
Know the field.Design how business and technology serve people.
Filmed by Cottonbro Studio.
Technology shapes attention, behaviour, access and the choices people can make. We make those effects visible before they're embedded in a system.
It becomes part of how an organisation works, how decisions are made, and how people understand one another.
Field One draws from human-centred data thinking, including the MyData approach: trust, transparency and self-determination.
We begin with the people involved, not the system alone.
We consider how technology enters everyday work.
We make information easier to find and use.
We design with attention to access and clarity.
We leave room for judgement and care.
We make responsibilities visible.
We let people ask, decide, and revise.
We use automation with attention to what's around it.
What a service or tool is meant to support, and for whom.
Who uses, supports or encounters it, including those with less access.
Room to understand, choose, ask, and request a review.
The routines and habits a design may encourage over time.
What's collected, inferred, shared, retained and connected.
How a system shapes ties between an organisation and its people.
Who looks after it, listens, improves, and keeps it on purpose.
A name, the challenge, and a rough timeline are enough to start.